GFA and TECNO Ghana seal sponsorship partnership

The Ghana Football Association (GFA) and TECNO Ghana have officially entered into a sponsorship partnership following a public signing ceremony held at the Conference Room of the GFA Secretariat in Accra.

The agreement sees TECNO Ghana become an Official Partner of the Ghana Football Association, further strengthening the Association's efforts to leverage innovation and technology in the development of football across the country.

Speaking at the ceremony, Mr. Ernest Sonkor, National Channel Manager for Tecno, announced the details of the sponsorship package, which includes the provision of 100 units of TECNO's flagship Camon 50 smartphone and 100 performance-tracking devices to support football development and enhance player performance monitoring.

"At TECNO, we believe technology has the power to transform lives and create opportunities. Football is the passion of millions of Ghanaians, and through this partnership with the GFA, we are excited to contribute to the growth of the game while empowering players and administrators with innovative tools that enhance performance and connectivity," Mr. Sonkor said.

He added: "This partnership goes beyond sponsorship. It represents a shared commitment to excellence, innovation and the development of football from the grassroots to the elite level. We are proud to align our brand with the vision and aspirations of the Ghana Football Association."

Representing the GFA, Vice-President Mark Addo expressed appreciation to TECNO Ghana for its confidence in Ghana football and commitment to supporting the Association's developmental agenda. "We are delighted to welcome TECNO Ghana as an Official Partner of the Ghana Football Association. This partnership reflects the growing confidence that leading brands have in Ghana football and in the work we are doing to transform the game. We look forward to building a successful and mutually beneficial relationship," Mr. Addo said.

He further noted that the support from TECNO would contribute significantly to football development initiatives across the country. "The provision of smartphones and performance-tracking devices demonstrates TECNO's understanding of the evolving needs of modern football. These resources will help strengthen our development programmes and support our efforts to improve performance through technology and innovation," he added.

The TECNO delegation was made up of Mr. Ernest Sonkor, National Channel Manager, and included Mr. Maxwell Techie, CEO of IMAX Media and Maxbuy; Mr. Lolon Luo, Brand Manager; Mr. Camille Louis-Leon, Marketing Manager; and Mr. Simon Xu, National Retail Manager. Also present at the ceremony were GFA Executive Council members Samuel Aboabire, Fred Acheampong and Eugene Nobel Noel. They were joined by the Association's Chief Finance Officer, Collins Dei; Marketing Director, Jamil Maraby; Head of Public Relations and Strategy, Neil Armstrong-Mortagbe; Business Development Manager, Janice Odonkor; and Human Resource Manager, Keziah Agyekumwaa Afosa.

The ceremony concluded with the formal signing of the agreement and an exchange of souvenirs, marking the beginning of a partnership that both organizations believe will contribute meaningfully to the continued growth and modernization of football in Ghana.