Senior Communications Manager at the Ghana Football Association (GFA), Patrick Akoto, is in Cote D'voire attending a three-day West African Football Union (WAFU Zone B) Media Strategies Workshop - the first of its kind in the thriving zone.
The three day workshop runs from Tuesday, February 4 to Thursday February 6, 2025, at WAFU B's new Headquarters in the Ivorian capital, Abidjan.
Representatives of all the seven members of the regional body are in attendance as well as a representative of WAFU Zone A has also been invited to benefit from the training workshop.
The workshop focuses on digital communication, sports communication, crisis management and sensitive communication, sponsorship, and partnership, amongst other exciting topics.
The workshop will provide participants with the skills and knowledge needed to develop effective media and communication strategies aimed at improving the promotion of football across the divide.
The knowledge shared at the workshop will enhance the operations of the Communication Department of the Associations and the sub-regional body.
The President of the Ivorian Football Federation, Yacine Idriss Diallo, opened the workshop on behalf of WAFU B President Kurt Edwin Simeon-Okraku, alongside hardworking WAFU B Executive Director, Philippe Tchere.
Participants are being trained on various aspects of media relations, content creation, and digital communication strategies.
The sessions have been designed to help the member associations build stronger media presence, engage with fans more effectively, and improve the various communication channels.
The initiative reflects WAFU's commitment to enhancing the professionalism of football management in West Africa, ensuring that the region's football activities receive better coverage and visibility across local and international platforms.
WAFU B is organising the workshop in partnership with the Côte d'Ivoire Digital Press Network, France24 and DW.
GFA Communications